Social marketing : (Record no. 28424)

MARC details
000 -LEADER
fixed length control field 02575cam a22003615i 4500
001 - CONTROL NUMBER
control field 2018040810
003 - CONTROL NUMBER IDENTIFIER
control field EG-ScBUE
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200812105219.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180906t20202020caua f b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781544371863
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency OCLCO
-- YDX
-- OCLCF
-- ER0
-- YDX
-- EG-ScBUE
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number LEE
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lee, Nancy,
Dates associated with a name 1945-
Relator term author.
245 10 - TITLE STATEMENT
Title Social marketing :
Remainder of title behavior change for social good /
Statement of responsibility, etc Nancy R. Lee, University of Washington and Social Marketing Services, Inc., Philip Kotler, Kellogg School of Management, Northwestern University.
250 ## - EDITION STATEMENT
Edition statement Sixth Edition.
250 ## - EDITION STATEMENT
Edition statement International student edition.
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Thousand Oaks, California :
Name of publisher, distributor, etc SAGE Publications,
Date of publication, distribution, etc [2020]
264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc c2020
300 ## - PHYSICAL DESCRIPTION
Extent 1 volume (various pagings) ;
Other physical details illustrations ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
500 ## - GENERAL NOTE
General note Revised edition of the authors' Social marketing, [2016].
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Defining and distinguishing social marketing -- 10 step strategic planning model -- Research options -- Behavior change theories, models, frameworks -- Steps 1 & 2 social issue, purpose, focus, situation analysis -- Step 3: selecting priority audiences -- Behavior objectives and target goals -- Step 5: audience insights -- Crafting a desired positioning -- Product: creating a product platform -- Price: determining incentives and disincentives -- Place: making access convenient and pleasant -- Promotion: deciding on messages, messengers, and creative strategies -- Promotion: selecting communication channels -- Monitoring and evaluation -- Budget and funding plans -- Implementation and sustaining behaviors plans -- Epilogue -- Appendix a: social marketing planning worksheets -- Appendix b: sample social marketing plans -- Appendix c: additional planning models -- Appendix d: social marketing resources -- Appendix e: history annex -- Appendix f: courses -- Appendix g: international social marketing association?s academic competencies -- References -- Index.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social marketing.
Source of heading or term BUEsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Behavior modification.
Source of heading or term BUEsh
653 ## - INDEX TERM--UNCONTROLLED
Resource For college Communication and mass media
Arrived date list July2020
655 ## - INDEX TERM--GENRE/FORM
Form subdivision Reading book
9 (RLIN) 34232
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip,
Relator term author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book - Borrowing
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
t NONCIRC
l _ULDEMAND
m I-UNIVLIB
o .PUBLIC. Books on Demand service for IUPUI University Library users only
-- .PUBLIC. Click the “Get this for IUPUI” button to submit a request.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 05/07/2020 Purchase 1 1 658.8 LEE 000049218 15/07/2025 07/10/2024 05/07/2020 Book - Borrowing

© BUE Library 2020