Marketing communications : (Record no. 28397)

MARC details
000 -LEADER
fixed length control field 02318cam a22003495i 4500
001 - CONTROL NUMBER
control field 20788673
003 - CONTROL NUMBER IDENTIFIER
control field EG-ScBUE
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200322135306.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181220s2019 enka f b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9781292234977
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency EG-ScBUE
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number FIL
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Fill, Chris,
Relator term author.
9 (RLIN) 12692
245 10 - TITLE STATEMENT
Title Marketing communications :
Remainder of title touchpoints, sharing and disruption /
Statement of responsibility, etc Chris Fill and Sarah Turnbull.
250 ## - EDITION STATEMENT
Edition statement Eighth Edition.
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow :
Name of publisher, distributor, etc Pearson Education,
Date of publication, distribution, etc 2019.
300 ## - PHYSICAL DESCRIPTION
Extent xli, 775 pages :
Other physical details illustrations ;
Dimensions 28 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
500 ## - GENERAL NOTE
General note Revised edition of Marketing communications, 2016.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction to marketing communications -- Introducing marketing communications -- Marketing communications : issues, influences and disruption -- Communication: theory and practice -- Classical theories and interpretations of buyer behaviour theory -- Contemporary interpretations of buyer behaviour -- How does marketing communications work? -- Managing marketing communications -- Marketing communications : strategies and planning -- Marketing communications : objectives and positioning -- The communications industry : structure, operations and finance -- Evaluation and metrics -- Branding and marketing communications -- Integrated marketing communications -- The marketing communications mix -- Advertising : role, forms and strategy -- Public relations : principles and practice -- Sponsorship -- Direct marketing and personal selling -- Sales promotion, field marketing and brand experience -- Brand placement, exhibitions, packaging and licensing -- Messages and creativity -- Media: principles and practice -- Digital and other interactive media -- Media planning in a digital age -- Author index -- Subject index.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
Source of heading or term BUEsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing channels.
Source of heading or term BUEsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
Source of heading or term BUEsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
Source of heading or term BUEsh
9 (RLIN) 10059
653 ## - INDEX TERM--UNCONTROLLED
Resource For college Communication and mass media
-- BAEPS, Business Administration
Arrived date list March2020
655 ## - INDEX TERM--GENRE/FORM
Form subdivision Text book
9 (RLIN) 33728
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Turnbull, Sarah,
Titles and other words associated with a name Dr.,
Relator term author.
9 (RLIN) 4950
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book - Borrowing
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 22/03/2020 Purchase   658.802 FIL 000049141 15/07/2025 22/03/2020 NB - Book (Non borrowing)
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 22/03/2020 Purchase   658.802 FIL 000049142 15/07/2025 22/03/2020 Book - Borrowing
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 22/03/2020 Purchase   658.802 FIL 000049143 15/07/2025 22/03/2020 Book - Borrowing
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 22/03/2020 Purchase   658.802 FIL 000049144 15/07/2025 22/03/2020 Book - Borrowing

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