Rethinking reputation : (Record no. 27929)

MARC details
000 -LEADER
fixed length control field 02537cam a22003735i 4500
001 - CONTROL NUMBER
control field 17228212
003 - CONTROL NUMBER IDENTIFIER
control field EG-ScBUE
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191221110524.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120327s2012 nyu f b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780230338333
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency DLC
-- EG-ScBUE
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2
Item number SEI
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Seitel, Fraser P.,
Relator term author.
9 (RLIN) 10112
245 10 - TITLE STATEMENT
Title Rethinking reputation :
Remainder of title how PR trumps marketing and advertising in the new media world /
Statement of responsibility, etc Fraser P. Seitel, John Doorley.
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Palgrave Macmillan,
Date of publication, distribution, etc 2012.
300 ## - PHYSICAL DESCRIPTION
Extent x, 235 pages ;
Dimensions 25 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The power of relationships -- The power of publicity -- The power of your personal or company brand -- The power of planning -- The power of reputation -- Control the agenda -- Take either road: just stick to it -- Stick to the script -- The sin of spin -- Rethinking reputation.
520 ## - SUMMARY, ETC.
Summary, etc "Good public relations is no longer just icing--it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies--including the BP oil spill and the launch of CitySlips--to glean the PR dos and don'ts for the new media world, covering both standard reputation maintenance and crisis management. They also show start-up companies and entrenched organizations how to use the power of word-of-mouth to jump-start business like never before. This is a wake-up call from two industry legends--for public relations professionals as well as entrepreneurs, CEOs, and anyone else tasked with representing their organization to the world."--Publisher description.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Public relations.
Source of heading or term BUEsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Publicity.
Source of heading or term BUEsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet in public relations.
Source of heading or term BUEsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet in publicity.
Source of heading or term BUEsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Reputation.
Source of heading or term BUEsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Corporate image.
Source of heading or term BUEsh
9 (RLIN) 37516
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media.
Source of heading or term BUEsh
9 (RLIN) 32891
653 ## - INDEX TERM--UNCONTROLLED
Resource For college BAEPS, Business Administration
-- Communication and mass media
Arrived date list December2019
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Doorley, John,
Relator term author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book - Borrowing
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Dewey Decimal Classification     Donation-Gift Central Library Central Library First floor 21/12/2019 Donation 2 5 659.2 SEI 000048452 15/07/2025 01/02/2021 21/12/2019 Book - Borrowing

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