E-marketing / (Record no. 26427)

MARC details
000 -LEADER
fixed length control field 01377cam a22002895a 4500
001 - CONTROL NUMBER
control field 17673243
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180327114852.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130326s2014 enka frb 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013010934
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132953443
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0132953447
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency DLC
-- EG-ScBUE
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Item number STR
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Strauss, Judy.
9 (RLIN) 32526
245 10 - TITLE STATEMENT
Title E-marketing /
Statement of responsibility, etc Judy Strauss, Raymond Frost.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Abingdon ;
-- New York :
Name of publisher, distributor, etc Routledge / Taylor & Francis Group,
Date of publication, distribution, etc 2014.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 480 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Past, present, and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- Global e-marketing 3.0 -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation, targeting, differentiation, and positioning strategies -- Product : the online offer -- Price : the online value -- The internet for distribution -- E-marketing communication : owned media -- E-marketing communication : paid media -- E-marketing communication : earned media -- Customer relationship management.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
Source of heading or term BUEsh
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Source of heading or term BUEsh
653 ## - INDEX TERM--UNCONTROLLED
Resource For college BAEPS, Business Administration
Arrived date list March2018
655 ## - INDEX TERM--GENRE/FORM
Form subdivision Text book
-- 33728
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Frost, Raymond.
9 (RLIN) 32528
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Koha item type
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 27/03/2018 Purchase 1 33 658.872 STR 000043095 15/07/2025 28/11/2022 Book - Borrowing
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 27/03/2018 Purchase 1 3 658.872 STR 000043096 15/07/2025 17/02/2019 NB - Book (Non borrowing)
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 27/03/2018 Purchase 3   658.872 STR 000043097 15/07/2025 28/11/2022 Book - Borrowing
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 27/03/2018 Purchase 3 2 658.872 STR 000043098 15/07/2025 29/09/2022 Book - Borrowing

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