Services marketing : (Record no. 2465)

MARC details
000 -LEADER
fixed length control field 01162nac a22002771u 4500
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004065642
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072961945 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071244964
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number Z372
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
-- 2465
-- 2465
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zeithaml, Valarie A.
245 10 - TITLE STATEMENT
Title Services marketing :
Remainder of title integrating customer focus across the firm /
Statement of responsibility, etc Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill/Irwin,2006
Date of publication, distribution, etc 2006.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 708 p. :
Other physical details ill., map ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Service industries
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer services.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bitner, Mary Jo.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gremler, Dwayne D.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0619/2004065642-d.html">http://www.loc.gov/catdir/enhancements/fy0619/2004065642-d.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0619/2004065642-t.html">http://www.loc.gov/catdir/enhancements/fy0619/2004065642-t.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book - Borrowing
Call number prefix 658.8Z372
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
    Dewey Decimal Classification       Central Library Central Library First floor 21/02/2007   205.00 10 47 658.8 ZEI 000001660 15/07/2025 17/02/2020 256.25 Book - Borrowing

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