A Framework for Marketing Management / (Record no. 2440)

MARC details
000 -LEADER
fixed length control field 00869nac a22002171u 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101007t xxu||||| |||| 00| 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2005056450
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131452584
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780131452589
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
9 (RLIN) 20171
245 12 - TITLE STATEMENT
Title A Framework for Marketing Management /
Statement of responsibility, etc Philip Kotler,Kevin Lane Keller.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Prentice Hall,2007
Date of publication, distribution, etc 2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxii,360 p. :
Other physical details ill. ;
Dimensions 22 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 20172
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller,Kevin Lane
9 (RLIN) 20173
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book - Borrowing
Call number prefix 658.8 KOT
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Koha item type
    Dewey Decimal Classification       Central Library Central Library First floor 07/10/2010   8 7 658.8 KOT 000001707 15/07/2025 29/07/2021 Book - Borrowing

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