Marketing analytics : (Record no. 23536)

MARC details
000 -LEADER
fixed length control field 01466cam a22002535a 4500
001 - CONTROL NUMBER
control field 18338122
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161208143328.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141017t2015 si a frb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789814678575
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency DLC
-- EG-ScBUE
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Edition number 22
Item number CHA
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Charan, Ashok.
245 10 - TITLE STATEMENT
Title Marketing analytics :
Remainder of title a practitioner's guide to marketing analytics and research methods /
Statement of responsibility, etc Ashok Charan.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Singapore :
Name of publisher, distributor, etc World Scientific,
Date of publication, distribution, etc c.2015.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 694 p. :
Other physical details ill. ;
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note Includes indexes.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Bibliography : p. 675-680.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Brand -- Brand and brand image -- Segmentation -- Brand equity -- Consumer -- Qualitative research -- Quantitative research -- Customer satisfaction and customer value -- Consumer panels -- Consumer analytics and big data -- Product -- New product development -- Product design -- Product validation -- Advertising -- How advertising works -- New media -- Digital marketing -- Advertising research -- Price and promotion -- Price -- Promotion -- Market mix modelling -- Retail -- Retail tracking -- Retail analytics -- Sales and distribution -- Category management -- References -- Subject index -- Company and product index -- People and place index.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
General subdivision Data processing.
Source of heading or term BUEsh
9 (RLIN) 39345
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Quantitative research.
Source of heading or term BUEsh
9 (RLIN) 12353
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Source of heading or term BUEsh
653 ## - INDEX TERM--UNCONTROLLED
Resource For college BAEPS, Business Administration
Arrived date list December2016
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
    Dewey Decimal Classification     Alahram Central Library Central Library First floor 08/12/2016 Purchase 625.00 1 1 658.83 CHA 000040367 15/07/2025 20/06/2018 781.25 Book - Borrowing

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