Social media analytics : (Record no. 23008)

MARC details
000 -LEADER
fixed length control field 02199cam a22003375a 4500
001 - CONTROL NUMBER
control field 016520302
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161102150258.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130930t2012 nyua frb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071768297
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071768290
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency EG-ScBUE
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.872
Item number SPO
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sponder, Marshall.
9 (RLIN) 39085
245 10 - TITLE STATEMENT
Title Social media analytics :
Remainder of title effective tools for building, interpreting, and using metrics /
Statement of responsibility, etc Marshall Sponder ; foreword by Avinash Kaushik.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc The Mcgraw-Hill Companies,
Date of publication, distribution, etc c.2012.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 316 p. :
Other physical details ill. ;
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note Index : p. 307-316.<br/>
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Bibliography : p. 297-305.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note The conundrum of social media: where's the ROI? -- Targeting your customers: using data to find your customer -- Tracking international: multicultural social media -- Online social intelligence: extracting signal from noise -- Friends, fans, and followers: determining their worth -- Influence: finding it and measuring it -- Scorecarding: collecting and understanding social media data -- Advanced social analytics: implementation and monitoring scorecards -- Going beyond monitoring: content creation and content tracking -- Monitoring tools and technologies: the limits of what we can collect -- Convergence: mashing up data from disparate sources -- Where we're going: the future of social media analytics.
520 ## - SUMMARY, ETC.
Summary, etc Practically overnight, social media has become a critical tool for every marketing objective from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there if you're applying the right systems and know how to use
590 ## - LOCAL NOTE (RLIN)
Local note Wessam
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
Source of heading or term BUEsh
9 (RLIN) 38532
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
Source of heading or term BUEsh
9 (RLIN) 20890
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media.
Source of heading or term BUEsh
9 (RLIN) 32891
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Source of heading or term BUEsh
653 ## - INDEX TERM--UNCONTROLLED
Resource For college BAEPS, Business Administration
Arrived date list August2015
653 ## - INDEX TERM--UNCONTROLLED
Resource For college BAEPS, Business Administration
Arrived date list January2016
653 ## - INDEX TERM--UNCONTROLLED
Resource For college BAEPS, Business Administration
Arrived date list November2016
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Edition 22
Call number prefix 658.872 SPO
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 02/11/2016 Purchase 230.00 3640 2 6 658.872 SPO 000034499 15/07/2025 12/01/2022 287.50 Book - Borrowing

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