Marketing : (Record no. 2127)

MARC details
000 -LEADER
fixed length control field 00921nac a22002291u 4500
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2005027193
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131865919 (alk. paper)
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number Ar571
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
-- 2127
-- 2127
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title an introduction /
Statement of responsibility, etc Gary Armstrong & Phil Kotler.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Pearson Prentice Hall,2007
Date of publication, distribution, etc 2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxxii,122 p. :
Other physical details Col. ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Kotler's name appears first on the earlier ed.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip0519/2005027193.html">http://www.loc.gov/catdir/toc/ecip0519/2005027193.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book - Borrowing
Call number prefix 658.8 Ar571
Holdings
Withdrawn status Item status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Koha item type
        Central Library Central Library First floor 07/02/2012 Purchase 11 6 658.8 ARM 000002034 15/07/2025 26/11/2018 Book - Borrowing

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