Creative advertising : (Record no. 21257)

MARC details
000 -LEADER
fixed length control field 01283cam a22003615i 4500
001 - CONTROL NUMBER
control field 15390339
003 - CONTROL NUMBER IDENTIFIER
control field EG-ScBUE
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230109094212.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080731s2008 nyua f 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780500287330 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency EG-ScBUE
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title eng
Language code of original and/or intermediate translations of text ger
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 741.67
Item number PRI
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Pricken, Mario,
Relator term author.
9 (RLIN) 39447
240 10 - UNIFORM TITLE
Uniform title <a href="Kribbeln im Kopf.">Kribbeln im Kopf.</a>
Language of a work English
245 10 - TITLE STATEMENT
Title Creative advertising :
Remainder of title ideas and techniques from the world's best campaigns /
Statement of responsibility, etc Mario Pricken ; translated by Mary Whittall.
250 ## - EDITION STATEMENT
Edition statement New edition,
Remainder of edition statement revised and updated.
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Thames & Hudson,
Date of publication, distribution, etc 2008.
300 ## - PHYSICAL DESCRIPTION
Extent 255 pages :
Other physical details illustrations (some color) ;
Dimensions 29 cm
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
Content type code txt
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
Carrier type code nc
546 ## - LANGUAGE NOTE
Language note Text in English ; translated from the original German.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
Source of heading or term BUEsh
9 (RLIN) 5632
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Commercial art
General subdivision Technique.
Source of heading or term BUEsh
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Source of heading or term BUEsh
653 ## - INDEX TERM--UNCONTROLLED
Resource For college Communication and mass media
Arrived date list February2016
655 ## - INDEX TERM--GENRE/FORM
Form subdivision Reading book
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Whittall, Mary,
Relator term translator.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c origcop
d 2
e opcn
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book - Borrowing
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Koha item type
    Dewey Decimal Classification       Central Library Central Library Second Floor 28/02/2016 Purchase 350.00 13733 2 7 741.67 PRI 000031716 15/07/2025 10/11/2022 438.00 Book - Borrowing

© BUE Library 2020