The handbook of market intelligence : (Record no. 21180)

MARC details
000 -LEADER
fixed length control field 02556cam a22003015a 4500
001 - CONTROL NUMBER
control field 18110747
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160217150232.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140410s2014 enka frb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118923627 (cloth : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency EG-ScBUE
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.83
Item number HAD
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hedin, Hans.
9 (RLIN) 39376
245 14 - TITLE STATEMENT
Title The handbook of market intelligence :
Remainder of title understand, compete and grow in global markets /
Statement of responsibility, etc Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc West Sussex :
Name of publisher, distributor, etc John Wiley & Sons,
Date of publication, distribution, etc 2014.
300 ## - PHYSICAL DESCRIPTION
Extent x, 276 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Index : p. [267]-276.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Preface to the second edition -- About the authors -- About global intelligence alliance -- Market intelligence in global organizations -- Market intelligence : drivers and benefits -- Market intelligence in global organizations : survey findings in 2013 -- Roadmap to world class market intelligence -- Key success factors of world class market intelligence -- Intelligence scope : determining the purpose, target groups and focus areas of an intelligence program -- Intelligence process : turning random data into meaningful insight -- Intelligence deliverables : building a high-impact market intelligence product portfolio -- Intelligence tools : collecting, storing and disseminating intelligence -- Intelligence organization : the people and resources that generate the impact -- Intelligence culture : engaging the organization in market intelligence -- Market intelligence for key user groups -- Market intelligence for current awareness across the organization -- Market intelligence for strategic planning -- Market intelligence for marketing, sales and account management -- Market intelligence for innovation and product life cycle management -- Market intelligence for supply chain management -- Developing world class market intelligence programs -- Implementing market intelligence programs -- How to develop an existing market intelligence program for greater impact -- Measuring the impact of mi -- Trends in market intelligence -- Index.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business intelligence.
Source of heading or term BUEsh
9 (RLIN) 3881
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
Source of heading or term BUEsh
9 (RLIN) 20890
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Source of heading or term BUEsh
653 ## - INDEX TERM--UNCONTROLLED
Resource For college BAEPS, Business Administration
Arrived date list February2016
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hirvensalo, Irmeli.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Vaarnas, Markko.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Online version:
Main entry heading Hedin, Hans.
Title Handbook of market intelligence
Edition 2nd Edition.
Place, publisher, and date of publication Hoboken : Wiley, 2014
International Standard Book Number 9781118923610
Record control number (DLC) 2014014559
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
    Dewey Decimal Classification     Academic Bookshop Central Library Central Library First floor 17/02/2016 Purchase 520.00 4873 1 20 658.83 HAD 000031607 15/07/2025 11/02/2020 650.00 Book - Borrowing

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