Advertising campaign strategy : (Record no. 2058)

MARC details
000 -LEADER
fixed length control field 00676nac a22002051a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190213t2006 ohua f 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0324422822
028 ## - PUBLISHER NUMBER
Source www.bl.uk
040 ## - CATALOGING SOURCE
Original cataloging agency EG-ScBUE
Language of cataloging eng
Transcribing agency EG-ScBUE
082 #4 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.113
Item number PAR
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Parente, Donald E.
245 1# - TITLE STATEMENT
Title Advertising campaign strategy :
Remainder of title a guide to marketing communication plans /
Statement of responsibility, etc Donald E. Parente.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Mason, Ohio :
Name of publisher, distributor, etc Thomson/South-Western,
Date of publication, distribution, etc 2006.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 400 p. :
Other physical details ill. ;
Dimensions 24 cm.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term BUEsh
Topical term or geographic name as entry element Advertising campaigns
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term BUEsh
Topical term or geographic name as entry element Communication in marketing
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Source of heading or term BUEsh
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book - Borrowing
Call number prefix 338.7P2156
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 07/02/2008 Purchase 6 6 659.113 PAR 000002274 15/07/2025 07/02/2019 353.00 Book - Borrowing

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