Global content marketing : (Record no. 20440)

MARC details
000 -LEADER
fixed length control field 00888cam a22002535a 4500
001 - CONTROL NUMBER
control field 18179938
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201128021450.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140606t2015 nyua frb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071840972 (paperback : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071840974 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency EG-ScBUE
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 22
Item number DID
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Didner, Pam.
9 (RLIN) 39082
245 10 - TITLE STATEMENT
Title Global content marketing :
Remainder of title how to create great content, reach more customers, and build a worldwide marketing strategy that works /
Statement of responsibility, etc Pam Didner.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Mcgraw-Hill Education,
Date of publication, distribution, etc c.2015.
300 ## - PHYSICAL DESCRIPTION
Extent x, 244 p. :
Other physical details ill. ;
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note Index : p. 237-244.<br/>
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Bibliography : p. 229-236.<br/>
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
Source of heading or term BUEsh
9 (RLIN) 4499
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning.
Source of heading or term BUEsh
9 (RLIN) 1643
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Source of heading or term BUEsh
653 ## - INDEX TERM--UNCONTROLLED
Resource For college BAEPS, Business Administration
Arrived date list August2015
-- January2016
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 03/08/2015 Purchase 176.00 21758 1 2 658.802 DID 000039606 15/07/2025 20/01/2016 220.00 Book - Borrowing

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