The brand gap : (Record no. 2004)

MARC details
000 -LEADER
fixed length control field 01128nac a22002651u 4500
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006272689
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0321348109
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number N3978
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
-- 2004
-- 2004
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Neumeier, Marty.
245 14 - TITLE STATEMENT
Title The brand gap :
Remainder of title how to bridge the distance between business strategy and design : a whiteboard overview /
Statement of responsibility, etc by Marty Neumeier.
250 ## - EDITION STATEMENT
Edition statement Rev. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Berkekley, CA :
Name of publisher, distributor, etc New Riders,2006
Date of publication, distribution, etc 2006.
300 ## - PHYSICAL DESCRIPTION
Extent 194 p. :
Other physical details ill. ;
Dimensions 21 cm.
500 ## - GENERAL NOTE
General note The title proper, other title information, and statement of reponsibility spread into four pages.
500 ## - GENERAL NOTE
General note "AIGA"--Cover.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Planning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Marketing.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element American Institute of Graphic Arts.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/fy0606/2006272689.html">http://www.loc.gov/catdir/toc/fy0606/2006272689.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book - Borrowing
Call number prefix 658.827N3978
Holdings
Withdrawn status Item status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Checked out Date last seen Date last borrowed Cost, replacement price Koha item type
        Central Library Central Library First floor 07/02/2007 Purchase 21 52 658.827 NEU 000002379 13/03/2024 20/02/2024 20/02/2024 180.00 Book - Borrowing

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