Brand media strategy : (Record no. 19723)

MARC details
000 -LEADER
fixed length control field 01853cam a22002655a 4500
001 - CONTROL NUMBER
control field 18028687
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151104102200.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140203t2014 nyua frb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781137279569 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency DLC
-- DLC
-- EG-ScBUE
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 22
Item number YOU
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Young, Antony,
Dates associated with a name 1964-
9 (RLIN) 38668
245 10 - TITLE STATEMENT
Title Brand media strategy :
Remainder of title integrated communications planning in the digital era /
Statement of responsibility, etc Antony Young.
250 ## - EDITION STATEMENT
Edition statement 2nd. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Brand Media Strategy / Palgrave Macmillan,
Date of publication, distribution, etc c.2014.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 242 p. :
Other physical details ill. ;
Dimensions 26 cm.
500 ## - GENERAL NOTE
General note Index : p. 233-242.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Bibliography : p. 225-232.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Google and Facebook : how they're changing the game -- The new media playbook : a new set of rules for a new media world -- A shift from media planning to communications planning : enter the super planner -- Focusing on outcomes, not outputs : setting the brand media strategy communication goals -- Insight over analysis : finding a way in for the brand media strategy -- 1 + 1 = 3 : sparking consumer brand conversations through media -- Conducting the orchestra : making integration real -- Unlocking moments of receptivity : how media context helps advertising -- Deliver more relevant communications -- Touch point selection : determining the right media channel mix -- Getting social : connecting through socially-enabled communications -- Execution is the X-factor : bringing the brand media strategy to life -- Measurement and metrics : making the brand media strategy accountable -- Big data and analytics : from mad men to math men (and women).
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
Source of heading or term BUEsh
9 (RLIN) 10059
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
Source of heading or term BUEsh
9 (RLIN) 38532
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media.
Source of heading or term BUEsh
9 (RLIN) 32891
653 ## - INDEX TERM--UNCONTROLLED
Resource For college Communication and mass media
Arrived date list June2015
-- November2015
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Koha item type
    Dewey Decimal Classification     Alahram Central Library Central Library First floor 17/06/2015   2 2 658.827 YOU 000038653 15/07/2025 27/09/2017 Book - Borrowing

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