Retail fashion promotion and advertising / (Record no. 19103)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01014cam a22002893u 4500 |
| 001 - CONTROL NUMBER | |
| control field | 007126735 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150323132435.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 981217s1992 xxuah || 001 ||eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 91015163 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0023300299 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780023300295 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | Uk |
| -- | EG-ScBUE |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 687.0688 |
| Item number | DRA |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Drake, Mary Frances. |
| 245 10 - TITLE STATEMENT | |
| Title | Retail fashion promotion and advertising / |
| Statement of responsibility, etc | Mary Frances Drake, Janice Harrison Spoone, Herbert Greenwald. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Macmillan Publishing Company ; |
| Place of publication, distribution, etc | Ontario : |
| Name of publisher, distributor, etc | Maxwell Macmillan Canada, Inc, |
| Date of publication, distribution, etc | c.1992. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 354 p., [4] p. : |
| Other physical details | ill. (col.) ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Fashion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Fashion merchandising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Resource For college | BAEPS, Business Administration |
| -- | Generalities |
| Arrived date list | March2015 |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Form subdivision | |
| -- | 34232 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Spoone, Janice Harrison. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Greenwald, Herbert, |
| Dates associated with a name | 1912- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Call number prefix | 687.0688 DRA |
| Withdrawn status | Item status | Source of classification or shelving scheme | Damaged status | Not for loan | Vendor | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 23/03/2015 | 687.0688 DRA | 000037747 | 15/07/2025 | Book - Borrowing |