Managing customers for profit : (Record no. 18774)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01579cam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 14917275 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20141215111749.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070705t2008 xxua frb 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2007027915 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0132352214 (hbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780132352215 (hbk. : alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BAKER |
| -- | BTCTA |
| -- | YDXCP |
| -- | C#P |
| -- | DLC |
| -- | EG-ScBUE |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 |
| Edition number | 22 |
| Item number | KUM |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, V., |
| Dates associated with a name | 1957- |
| 9 (RLIN) | 36921 |
| 245 10 - TITLE STATEMENT | |
| Title | Managing customers for profit : |
| Remainder of title | strategies to increase profits and build loyalty / |
| Statement of responsibility, etc | V. Kumar. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, United States : |
| Name of publisher, distributor, etc | Wharton School Pub., |
| -- | Pearson Education, Inc., |
| Date of publication, distribution, etc | c.2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 296 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Index : p. 283-296. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction-Maximizing profitability-Customer selection metrics-Managing customer profitability-Maximizing customer profitability -Managing loyalty and profitability simultaneously-Optimal allocation of resources across marketing and communication strategies-Pitching the right product to the right customer at the right time-Preventing attrition of customers-Managing multichannel shoppers-Linking investments in branding to customer profitability-Acquiring profitable customers-Managing customer referral behavior-Organizational and implementation challenges-The future of customer management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer relations |
| General subdivision | Management |
| 9 (RLIN) | 36922 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Profit |
| 9 (RLIN) | 35066 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Resource For college | BAEPS, Business Administration |
| Arrived date list | December2014 |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Form subdivision | |
| -- | 34232 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Call number prefix | 658.812 KUM |
| Withdrawn status | Item status | Source of classification or shelving scheme | Damaged status | Not for loan | Vendor | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 15/12/2014 | 221.00 | 20677 | 658.812 KUM | 000037171 | 15/07/2025 | 276.25 | Book - Borrowing |