Don't mess with the logo : (Record no. 18668)

MARC details
000 -LEADER
fixed length control field 01817cam a2200289 a 4500
001 - CONTROL NUMBER
control field 15721194
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20141124114154.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090501s2009 xxkako fr 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009016489
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273714200 (pbk. : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- EG-ScBUE
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 22
Item number EDG
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Edge, Jon
9 (RLIN) 36668
245 10 - TITLE STATEMENT
Title Don't mess with the logo :
Remainder of title the straight talker's bible of branding /
Statement of responsibility, etc Jon Edge & Andy Milligan.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow, United Kingdom :
Name of publisher, distributor, etc Financial Times / Prentice Hall,
-- Pearson Education Limited,
Date of publication, distribution, etc 2009
Place of manufacture ([Gosport, United Kingdom] :
Manufacturer Colour Press Ltd.)
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 217 p. :
Other physical details forms, photographs, tables ;
Dimensions 22 cm.
500 ## - GENERAL NOTE
General note Includes appendixes.
500 ## - GENERAL NOTE
General note Index : p. 211-217.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Why you need to be on the brandwagon-So what is a brand ?-What is brand strategy ?-The house that brand built : positioning and brand architecture-Apples, oranges, blackberries and other fruit : how to create a great brand identity-It's the experience, stupid ! -Too many opinions and not enough cheese sandwiches : a bit about research-Call in the lawyers-Bow ties, ponytails and lunch at the Ivy : how to manage your agencies-Standing up, standing out and standing on your competition : how to keep your brand fresh in the Noo Mejur digital age-How to measure brand performance-When to mess with your logo : drastic measures-The last lesson in brand building-Epilogue : all the top tips in one place (go here first if you can't be bothered to read the book)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
9 (RLIN) 10059
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
9 (RLIN) 36669
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Brand name products
9 (RLIN) 36670
653 ## - INDEX TERM--UNCONTROLLED
Resource For college BAEPS, Business Administration
Arrived date list November2014
655 ## - INDEX TERM--GENRE/FORM
Form subdivision
-- 34232
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Milligan, Andy
9 (RLIN) 36671
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Call number prefix 658.827 EDG
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 24/11/2014   148.00 20677 1 658.827 EDG 000037052 15/07/2025 20/09/2015 185.00 Book - Borrowing

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