Integrated advertising, promotion, and marketing communications / (Record no. 18389)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01031cam a22003135a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 016426565 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130705t2014 enka frb 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273786986 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9780273788041 (Internet access card) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273786989 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Language of cataloging | eng |
| Transcribing agency | StDuBDS |
| Modifying agency | Uk |
| -- | EG-ScBUE |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | CLO |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E. |
| 9 (RLIN) | 19992 |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated advertising, promotion, and marketing communications / |
| Statement of responsibility, etc | Kenneth E. Clow, Donald Baack. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed., Global ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harlow : |
| Name of publisher, distributor, etc | Pearson Education Limited, |
| Date of publication, distribution, etc | c.2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 480 p. : |
| Other physical details | ill. (col.) ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes QR codes. |
| 500 ## - GENERAL NOTE | |
| General note | Includes indexes. |
| 500 ## - GENERAL NOTE | |
| General note | Student acces code. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Bibliography : 451-465. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| Source of heading or term | BUEsh |
| 9 (RLIN) | 5632 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| Source of heading or term | BUEsh |
| 9 (RLIN) | 3309 |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Source of heading or term | BUEsh |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Resource For college | BAEPS, Business Administration |
| Arrived date list | September2015 |
| -- | August2015 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baack, Donald. |
| 9 (RLIN) | 19995 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Call number prefix | 659.1 CLO |
| Withdrawn status | Item status | Source of classification or shelving scheme | Damaged status | Not for loan | Vendor | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type | Total Renewals | Date last borrowed | Serial Enumeration / chronology | Materials specified (bound volume or other part) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 18/09/2014 | Purchase | 260.00 | 659.1 CLO | 000036176 | 15/07/2025 | 325.00 | NB - Book (Non borrowing) | |||||||||
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 18/09/2014 | Purchase | 260.00 | 3 | 659.1 CLO | 000036177 | 15/07/2025 | 325.00 | Book - Borrowing | 16 | 10/09/2020 | ||||||
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 18/09/2014 | Purchase | 3 | 659.1 CLO | 000036178 | 15/07/2025 | Book - Borrowing | 9 | 18/02/2018 | ||||||||
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 18/09/2014 | Purchase | 3 | 659.1 CLO | 000036179 | 15/07/2025 | Book - Borrowing | 10 | 05/11/2014 | ||||||||
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 18/09/2014 | Purchase | 5 | 659.1 CLO | 000036180 | 15/07/2025 | Book - Borrowing | 6 | 15/11/2014 | ||||||||
| Dewey Decimal Classification | Alahram | Central Library | Central Library | First floor | 24/06/2015 | 295.00 | 1 | 659.1 CLO | 000038855 | 15/07/2025 | 368.75 | Book - Borrowing | 01/10/2018 | 315 | |||||||
| Dewey Decimal Classification | Central Library | Central Library | First floor | 05/10/2015 | Purchase | 659.1 CLO | 000030937 | 15/07/2025 | Book - Borrowing | 000022309 |