The practice of marketing / (Record no. 18029)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00820 am a2200265ua 4500 |
| 001 - CONTROL NUMBER | |
| control field | 011971995 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140302113740.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 831003t1982 xxua grd 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 81084165 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 0615098866 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0675098866 (corrected) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Uk |
| Transcribing agency | Uk |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| Item number | RUN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Runyon, Kenneth E. |
| 9 (RLIN) | 35073 |
| 245 14 - TITLE STATEMENT | |
| Title | The practice of marketing / |
| Statement of responsibility, etc | Kenneth E. Runyon. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Columbus, United States : |
| Name of publisher, distributor, etc | Charles E. Merrill Publishing Company : |
| -- | A Bell & Howell Company, |
| Date of publication, distribution, etc | c.1982. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 616 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Index : p. 593-616. |
| 500 ## - GENERAL NOTE | |
| General note | Glossary : p. 583-591. |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendix. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 4499 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Resource For college | BAEPS, Business Administration |
| Arrived date list | February2014 |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Form subdivision | |
| -- | 34232 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Call number prefix | 658.8 RUN |
| Withdrawn status | Item status | Source of classification or shelving scheme | Damaged status | Not for loan | Vendor | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Donation-Gift | Central Library | Central Library | First floor | 04/02/2014 | Donation | 4 | 658.8 RUN | 000035583 | 15/07/2025 | 15/10/2016 | Book - Borrowing |