Marketing communications : (Record no. 17592)

MARC details
000 -LEADER
fixed length control field 01639cam a2200325 a 4500
001 - CONTROL NUMBER
control field 16524493
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20141028142513.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101029r20112012xxka fr2b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010045798
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749461935
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749461934
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749461942
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749461942
040 ## - CATALOGING SOURCE
Original cataloging agency EG-ScBUE
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 22
Item number SMI
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Smith, P. R.
Fuller form of name (Paul Russell),
Dates associated with a name 1957-
9 (RLIN) 34808
245 10 - TITLE STATEMENT
Title Marketing communications :
Remainder of title integrating offline and online with social media /
Statement of responsibility, etc P. R. Smith & Ze Zook.
250 ## - EDITION STATEMENT
Edition statement 5th ed.,
Remainder of edition statement reprinted.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London ;
-- Philadelphia, United States ;
-- New Delhi :
Name of publisher, distributor, etc Kogan Page,
Date of publication, distribution, etc 2011.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 483 p. :
Other physical details ill. (col.) ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Index : p. 471-483.
500 ## - GENERAL NOTE
General note Reprint of the 2011 ed.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note New marketing communications-Branding-Customer relationship management-Customer psychology/ buyer behaviour-Customer communications theory-Marketing communications research-Media buying and planning-Marketing communications agencies -International marketing communications-Marketing communications plan-Marketing communications laws and regulations-Communications tools-Selling and sales management-Advertising-Pr (including viral marketing)-Sponsorship-Sales promotions-Direct mail-Exhibitions and conferences-Merchandising and pos-Packaging-Websites and social media.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing
9 (RLIN) 3309
653 ## - INDEX TERM--UNCONTROLLED
Arrived date list September2013
-- October2014
Resource For college BAEPS, Business Administration
655 ## - INDEX TERM--GENRE/FORM
Form subdivision
-- 34232
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Zook, Ze
9 (RLIN) 33893
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book - Borrowing
Call number prefix 658.802 SMI
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Koha item type Cost, normal purchase price Cost, replacement price
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 01/10/2013   3 12 658.802 SMI 000029182 15/07/2025 15/10/2018 Book - Borrowing    
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 01/10/2013   2 8 658.802 SMI 000029183 15/07/2025 16/10/2018 Book - Borrowing    
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 01/10/2013   2 18 658.802 SMI 000029184 15/07/2025 15/10/2018 Book - Borrowing    
  Lost and Paid For Dewey Decimal Classification     Baccah Central Library Central Library First floor 28/10/2014   2 13 658.802 SMI 000036848 17/10/2017 17/10/2017 Book - Borrowing 900.00 1125.00
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 28/10/2014   5 10 658.802 SMI 000036849 15/07/2025 06/03/2019 Book - Borrowing    
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 29/10/2014   2 2 658.802 SMI 000036855 15/07/2025 29/09/2022 Book - Borrowing    

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