The strategy and tactics of pricing : (Record no. 17315)

MARC details
000 -LEADER
fixed length control field 01614nam a22002297a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130224s2011 mau||||| |||| 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132546133 :
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.816
Item number NAG
Edition number 22
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Nagle, Thomas T.
9 (RLIN) 32691
245 ## - TITLE STATEMENT
Title The strategy and tactics of pricing :
Remainder of title a guide to growing more profitably /
Statement of responsibility, etc Thomas T. Nagle, John E. Hogan, Joseph Zale.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 334 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Pricing.
9 (RLIN) 32692
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Decision making
9 (RLIN) 32693
653 ## - INDEX TERM--UNCONTROLLED
Resource For college
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hogan, John E.
9 (RLIN) 32694
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Zale, Joseph.
9 (RLIN) 32695
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book - Borrowing
Call number prefix 658.816 NAG
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date last borrowed Koha item type Total Renewals
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 24/02/2013   1 658.816 NAG 000028341 15/07/2025 23/11/2015 Book - Borrowing  
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 24/02/2013     658.816 NAG 000028342 15/07/2025   Book - Borrowing  
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 24/02/2013   1 658.816 NAG 000028343 15/07/2025 25/02/2013 Book - Borrowing 5

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