Always on : (Record no. 17280)

MARC details
000 -LEADER
fixed length control field 01042cam a22002534a 4500
001 - CONTROL NUMBER
control field 16450499
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20130211120031.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100908s2008 nyua b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071508287
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071508285
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.800285
Edition number 22
Item number VOL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Vollmer, Christopher.
9 (RLIN) 32553
245 10 - TITLE STATEMENT
Title Always on :
Remainder of title Advertising, Marketing and Media in an Era of Consumer Control /
Statement of responsibility, etc Christopher Vollmer with Geoffrey Precourt.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c2008.
300 ## - PHYSICAL DESCRIPTION
Extent 215 p. :
Other physical details ill. ;
Dimensions 21 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The twenty-first century marketing mix -- Mediamorphosis : the consumer in charge -- Mutiny in media -- Metrics : moving from impressions to impact -- Marketers to agencies : "change or die" -- The future starts here.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
9 (RLIN) 32554
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
9 (RLIN) 32555
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 32556
653 ## - INDEX TERM--UNCONTROLLED
Resource For college
Arrived date list February2013
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Precourt, Geoffrey.
9 (RLIN) 32557
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book - Borrowing
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Koha item type Total Renewals Date last borrowed
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 11/02/2013     658.800285 VOL 000028165 15/07/2025 NB - Book (Non borrowing)    
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 11/02/2013     658.800285 VOL 000028166 15/07/2025 Book - Borrowing    
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 11/02/2013   2 658.800285 VOL 000028167 15/07/2025 Book - Borrowing 1 21/12/2015

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