Advertising Media Planning / (Record no. 17267)

MARC details
000 -LEADER
fixed length control field 01442cam a2200241 a 4500
001 - CONTROL NUMBER
control field 16090384
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161109150501.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100211s2010 nyuab b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071703128 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071703123 (alk. paper)
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.111
Edition number 22
Item number SIS
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sissors, Jack Zanville,
Dates associated with a name 1919-
9 (RLIN) 32515
245 10 - TITLE STATEMENT
Title Advertising Media Planning /
Statement of responsibility, etc Jack Z. Sissors and Roger B. Baron.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 480 p. :
Other physical details ill., map ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction to media planning : the art of matching media to the advertiser's marketing needs -- Sample media plan presentation -- The relationship among media, advertising, and consumers -- Basic measurements and calculations -- Advanced measurements and calculations -- Marketing strategy and media planning -- Strategy planning I : who, where, and when -- Strategy planning II : weighting, reach, frequency, and scheduling -- Selecting media classes : intermedia comparisons -- Principles of planning media strategy -- Evaluating and selecting media vehicles -- Media costs and buying problems -- Setting and allocating the budget -- Testing, experimenting, and media planning.
653 ## - INDEX TERM--UNCONTROLLED
Resource For college
Arrived date list February2013
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 12898
Topical term or geographic name as entry element Advertising media planning
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Baron, Roger B.
9 (RLIN) 32516
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book - Borrowing
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Koha item type
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 07/02/2013   2 11 659.111 SIS 000028061 15/07/2025 04/11/2018 Book - Borrowing
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 07/02/2013   4 39 659.111 SIS 000028062 15/07/2025 11/02/2020 Book - Borrowing
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 07/02/2013   3 21 659.111 SIS 000028063 15/07/2025 11/02/2020 Book - Borrowing
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 19/02/2013       659.111 SIS 000028316 15/07/2025   NB - Book (Non borrowing)
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 19/02/2013   2 17 659.111 SIS 000028317 15/07/2025 18/11/2018 Book - Borrowing

© BUE Library 2020