The Handbook of Strategic Public Relations and Integrated Marketing Communications / (Record no. 17048)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01132pam a2200325 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 015959161 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Uk |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20121002115742.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111028s2012 enka b 001 0 eng d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBB1C6038 |
| Source | bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071767460 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9780071767460 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Language of cataloging | eng |
| Transcribing agency | StDuBDS |
| Modifying agency | Uk |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | ukblcatcopy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| Item number | HAN |
| 245 14 - TITLE STATEMENT | |
| Title | The Handbook of Strategic Public Relations and Integrated Marketing Communications / |
| Statement of responsibility, etc | Edited by Clarke L. Caywood |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. ; |
| Remainder of edition statement | Fully rev. & Updated |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Maidenhead : |
| Name of publisher, distributor, etc | McGraw-Hill Professional, |
| Date of publication, distribution, etc | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 904 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations. |
| 9 (RLIN) | 31035 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in management. |
| 9 (RLIN) | 31036 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| 9 (RLIN) | 31037 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Resource For college | |
| Arrived date list | October2012 |
| 690 7# - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Management and Business Studies |
| Source of heading or term | blcoll |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Caywood, Clarke L. |
| Relator term | edt. |
| 9 (RLIN) | 31038 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | |
| Withdrawn status | Item status | Source of classification or shelving scheme | Damaged status | Not for loan | Vendor | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Baccah | Central Library | Central Library | Ground Floor | 02/10/2012 | 659.2 HAN | 000027565 | 15/07/2025 | Reference (NB) | ||||||
| Dewey Decimal Classification | Baccah | Central Library | Central Library | Ground Floor | 02/10/2012 | 659.2 HAN | 000027566 | 15/07/2025 | Reference (NB) | ||||||
| Dewey Decimal Classification | Baccah | Central Library | Central Library | Ground Floor | 02/10/2012 | 659.2 HAN | 000027533 | 15/07/2025 | Reference (NB) |