Marketing strategy & competitive positioning / (Record no. 17033)

MARC details
000 -LEADER
fixed length control field 01851cam a22002775a 4500
001 - CONTROL NUMBER
control field 16777719
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161010135318.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110513s2012 nyua fr 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273740933
040 ## - CATALOGING SOURCE
Original cataloging agency EG-ScBUE
Language of cataloging eng
Transcribing agency EG-ScBUE
Modifying agency EG-ScBUE
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 22
Item number HOO
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hooley, Graham J.
9 (RLIN) 4411
245 10 - TITLE STATEMENT
Title Marketing strategy & competitive positioning /
Statement of responsibility, etc Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud.
246 3# - VARYING FORM OF TITLE
Title proper/short title Marketing strategy and competitive positionin
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Pearson Financial Times / Prentice Hall,
Date of publication, distribution, etc 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 578 p. :
Other physical details ill. ;
Dimensions 29 cm.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Marketing strategy -- Market-led strategic management -- Strategic marketing planning -- Competitive market analysis -- The changing market environment -- Customer analysis -- Competitor analysis -- Understanding the organisational resource base -- Forecasting future demand and market requirements -- Identifying current and future competitive positions -- Segmentation and positioning principles -- Segmentation and positioning research -- Selecting market targets -- Competitive positioning strategies -- Creating sustainable competitive advantage -- Competing through the new marketing mix -- Competing through innovation -- Competing through superior service and customer relationships -- Implementing the strategy -- Strategic customer management -- Strategic alliances and networks -- Strategy implementation and internal marketing -- Corporate social responsibility -- Conclusions -- Twenty-first century marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Target marketing.
9 (RLIN) 4412
Source of heading or term BUEsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 3301
Source of heading or term BUEsh
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Source of heading or term BUEsh
653 ## - INDEX TERM--UNCONTROLLED
Resource For college BAEPS, Business Administration
Arrived date list September2012
-- October2016
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Piercy, Nigel.
9 (RLIN) 4119
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Nicoulaud, Brigitte.
9 (RLIN) 30992
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book - Borrowing
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Koha item type Total Renewals Date last borrowed Materials specified (bound volume or other part) Cost, replacement price
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 27/09/2012   190.00 3   658.802 HOO 000027429 15/07/2025 NB - Book (Non borrowing)        
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 27/09/2012   190.00 3 12 658.802 HOO 000027430 15/07/2025 Book - Borrowing 91 30/09/2018    
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 27/09/2012   190.00 3 9 658.802 HOO 000027431 15/07/2025 Book - Borrowing 112 01/10/2018    
  Lost Dewey Decimal Classification     Baccah Central Library Central Library First floor 27/09/2012   190.00 3   658.802 HOO 000027432 27/09/2012 Book - Borrowing     Lost In Inventory_2015-8-23  
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 27/09/2012   190.00 3 15 658.802 HOO 000027433 15/07/2025 Book - Borrowing 80 01/10/2018    
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 27/09/2012   190.00 3 11 658.802 HOO 000027434 15/07/2025 Book - Borrowing 122 20/02/2022    
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 27/09/2012   190.00 3 10 658.802 HOO 000027435 15/07/2025 Book - Borrowing 18 03/01/2019    
  Lost and Paid For Dewey Decimal Classification     Baccah Central Library Central Library First floor 27/09/2012   4000.00 3 14 658.802 HOO 000027436 01/01/2019 Book - Borrowing 64 01/01/2019   5000.00
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 10/10/2016 Purchase 350.00   11 658.802 HOO 000033963 15/07/2025 Book - Borrowing 53 22/10/2020    

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