Principles of Marketing / (Record no. 16102)

MARC details
000 -LEADER
fixed length control field 01772nac a22002531u 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 081021s2012 mau|||||r|||| 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004029593
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 027375243X
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273752431
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT
Edition number 22
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
9 (RLIN) 9038
245 10 - TITLE STATEMENT
Title Principles of Marketing /
Statement of responsibility, etc Philip Kotler, Gary Armstrong.
250 ## - EDITION STATEMENT
Edition statement 14th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, NJ :
Name of publisher, distributor, etc Pearson Prentice Hall, 2012
Date of publication, distribution, etc 2012
300 ## - PHYSICAL DESCRIPTION
Extent 1 v.;
Other physical details ill. [some col.];
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note this copy has tea or coffee splotch at the end .
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 9039
Source of heading or term BUEsh
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Source of heading or term BUEsh
653 ## - INDEX TERM--UNCONTROLLED
Arrived date list September2011
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary.
9 (RLIN) 9040
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.pearsonglobaleditions.com/mymarketinglab">http://www.pearsonglobaleditions.com/mymarketinglab</a>
Public note For obtaining access codes, please call the library on Ext. 1372
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book - Borrowing
Call number prefix 658.8 KOT
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type Total Renewals Materials specified (bound volume or other part)
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 29/09/2011   180.00 2 658.8 KOT 000024961 15/07/2025 20/11/2013 225.00 NB - Book (Non borrowing)    
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 29/09/2011     13 658.8 KOT 000024962 15/07/2025 26/09/2017   Book - Borrowing 35  
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 29/09/2011 Purchase   19 658.8 KOT 000024963 15/07/2025 20/11/2019   Book - Borrowing 19  
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 29/09/2011     18 658.8 KOT 000024964 15/07/2025 18/04/2017   Book - Borrowing 38  
  Lost and Paid For Dewey Decimal Classification     Baccah Central Library Central Library First floor 29/09/2011 Purchase   5 658.8 KOT 000024965 31/05/2014 31/05/2014 750.00 Book - Borrowing 4  
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 29/09/2011     13 658.8 KOT 000024966 15/07/2025 18/11/2015   Book - Borrowing 44  
  Lost Dewey Decimal Classification     Baccah Central Library Central Library First floor 29/09/2011       658.8 KOT 000024967 29/09/2011     Book - Borrowing   Lost In Inventory_2015-8-23
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 29/09/2011     17 658.8 KOT 000024968 15/07/2025 03/10/2016   Book - Borrowing 61  
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 29/09/2011     17 658.8 KOT 000024969 15/07/2025 24/11/2015   Book - Borrowing 58  
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 29/09/2011     17 658.8 KOT 000024970 15/07/2025 01/12/2021   Book - Borrowing 14  
    Dewey Decimal Classification       Central Library Central Library First floor 21/01/2018     2 658.8 KOT 000042745 15/07/2025 16/11/2019   Book - Borrowing 24  

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