Marketing Communications : (Record no. 13684)

MARC details
000 -LEADER
fixed length control field 01152cam a22002898a 4500
001 - CONTROL NUMBER
control field 15495648
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20100218091836.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 081023s2009 enk |rb 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008046446
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273717225 (pbk. : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .F55 2009
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 22
Item number FIL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Fill, Chris.
9 (RLIN) 12692
245 10 - TITLE STATEMENT
Title Marketing Communications :
Remainder of title Interactivity, Communities, and Content /
Statement of responsibility, etc Chris Fill.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow, England ;
-- New York :
Name of publisher, distributor, etc Prentice Hall/ Financial Times, 2009
Date of publication, distribution, etc 2009.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 0902
300 ## - PHYSICAL DESCRIPTION
Extent 958 p. :
Other physical details Col. ill.;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
9 (RLIN) 12693
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing channels.
9 (RLIN) 12694
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
9 (RLIN) 12695
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book - Borrowing
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Koha item type
    Dewey Decimal Classification     Alahram Central Library Central Library First floor 15/03/2010   199.00 300 6 16 658.802 FIL 000020213 15/07/2025 30/10/2018 Book - Borrowing

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