Global Marketing and Advertising : (Record no. 13660)

MARC details
000 -LEADER
fixed length control field 01850cam a2200325 a 4500
001 - CONTROL NUMBER
control field 15596104
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20100113111033.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090123s2010 caua |rb 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009002539
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412970419 (pbk. : acidfree paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1412970415 (pbk. : acidfree paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn299381579
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BTCTA
-- YDXCP
-- C#P
-- BWX
-- CDX
-- DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.127
Item number .M66 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 22
Item number MOO
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mooij, Marieke K. de,
Dates associated with a name 1943-
9 (RLIN) 12603
245 10 - TITLE STATEMENT
Title Global Marketing and Advertising :
Remainder of title Understanding Cultural Paradoxes /
Statement of responsibility, etc Marieke de Mooij.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Los Angeles :
Name of publisher, distributor, etc SAGE, 2010
Date of publication, distribution, etc c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 323 p. :
Other physical details ill. ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The paradoxes in global marketing communications -- Global branding -- Values and culture -- Dimensions of culture -- Culture and consumer behavior -- Researching and applying cultural values -- Culture and communication -- Culture and the media -- Culture and advertising appeals -- Culture and executional style -- From value paradox to strategy.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 12604
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Target marketing
Form subdivision Cross-cultural studies.
9 (RLIN) 12605
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
Form subdivision Cross-cultural studies.
9 (RLIN) 12606
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
Form subdivision Cross-cultural studies.
9 (RLIN) 12607
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book - Borrowing
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Koha item type
    Dewey Decimal Classification     Alahram Central Library Central Library First floor 14/03/2010   324.00 300 11 24 658.802 MOO 000020191 15/07/2025 16/10/2018 Book - Borrowing

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