Brand Leadership / (Record no. 13069)

MARC details
000 -LEADER
fixed length control field 01912cam a22003494a 4500
001 - CONTROL NUMBER
control field 11867853
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20060725211228.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 991214s2000 nyua | b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 99089668
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1439172919
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number A215 2000
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 22
Item number AAK
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
9 (RLIN) 10065
245 10 - TITLE STATEMENT
Title Brand Leadership /
Statement of responsibility, etc David A. Aaker, Erich Joachimsthaler.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Free Press,
Date of publication, distribution, etc 2000.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 351 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 331-335) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
Geographic subdivision United States
General subdivision Management.
9 (RLIN) 10066
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Joachimsthaler, Erich,
Dates associated with a name 1956-
9 (RLIN) 10067
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/bios/simon051/99089668.html">http://www.loc.gov/catdir/bios/simon051/99089668.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Sample text
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/samples/simon031/99089668.html">http://www.loc.gov/catdir/samples/simon031/99089668.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/description/simon033/99089668.html">http://www.loc.gov/catdir/description/simon033/99089668.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0631/99089668-t.html">http://www.loc.gov/catdir/enhancements/fy0631/99089668-t.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type NB - Book (Non borrowing)
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date last borrowed Koha item type Total Renewals
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 21/12/2009   6 658.827 AAK 000019361 15/07/2025 12/11/2013 NB - Book (Non borrowing)  
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 21/12/2009   14 658.827 AAK 000019362 15/07/2025 28/10/2014 Book - Borrowing 25
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 21/12/2009   4 658.827 AAK 000019363 15/07/2025 02/01/2017 Book - Borrowing 17

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