Marketing management / (Record no. 1214)

MARC details
000 -LEADER
fixed length control field 00865nac a22002171u 4500
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004029595
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131457578
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number K874
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
-- 1214
-- 1214
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Marketing management /
Statement of responsibility, etc Philip Kotler, Kevin Keller.
250 ## - EDITION STATEMENT
Edition statement Twelfth ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, NJ :
Name of publisher, distributor, etc Pearson Prentice Hall,
Date of publication, distribution, etc c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xxxix, 733 [45] p. :
Other physical details col. ill. ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane,
Dates associated with a name 1956-
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip055/2004029595.html">http://www.loc.gov/catdir/toc/ecip055/2004029595.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book - Borrowing
Call number prefix 658.8K874
Holdings
Withdrawn status Item status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Koha item type
        Central Library Central Library First floor 27/08/2006 Purchase 12 45 658.8 KOT 000003278 15/07/2025 18/02/2018 Book - Borrowing
        Central Library Central Library First floor 27/08/2006 Purchase 12 16 658.8 KOT 000001143 15/07/2025 17/04/2018 Book - Borrowing
        Central Library Central Library First floor 27/08/2006 Purchase 6 27 658.8 KOT 000001142 15/07/2025 17/12/2017 Book - Borrowing

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