Marketing / (Record no. 1179)

MARC details
000 -LEADER
fixed length control field 00775nac a22002291u 4500
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 96019807
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071147357
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number E859
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
-- 1179
-- 1179
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Etzel, Michael J.
245 10 - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc Michael J. Etzel, Bruce J. Walker, William J. Stanton.
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c1997.
300 ## - PHYSICAL DESCRIPTION
Extent 624 p. :
Other physical details col. ill. ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Walker, Bruce J.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Stanton, William J.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Stanton, William J.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book - Borrowing
Call number prefix 658.8E859
Holdings
Withdrawn status Item status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Koha item type
        Central Library Central Library First floor 24/08/2006 Purchase 1 1 658.8 ETZ 000003313 15/07/2025 09/12/2012 Book - Borrowing

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