Marketing Strategy and Competitive Positioning / (Record no. 11451)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01244cam a2200337 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15033660 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161010133529.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 071004s2008 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2007041193 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273706977 (pbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273706977 (pbk. : alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)156831246 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn156831246 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn156831246 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BTCTA |
| -- | BAKER |
| -- | YDXCP |
| -- | BWKUK |
| -- | BWK |
| -- | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.127 |
| Item number | .H66 2008 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Edition number | 22 |
| Item number | HOO |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 4411 |
| Personal name | Hooley, Graham J. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Strategy and Competitive Positioning / |
| Statement of responsibility, etc | Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harlow, England ; |
| -- | New York : |
| Name of publisher, distributor, etc | FT Prentice Hall, |
| Date of publication, distribution, etc | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 614 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 572-598) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Target marketing. |
| 9 (RLIN) | 4412 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 4413 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Resource For college | |
| Arrived date list | November2011 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Piercy, Nigel F. |
| 9 (RLIN) | 4414 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nicolaud, Brigitte. |
| 9 (RLIN) | 4415 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book - Borrowing |
| Withdrawn status | Item status | Source of classification or shelving scheme | Damaged status | Not for loan | Vendor | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type | Materials specified (bound volume or other part) | Checked out | Cost, replacement price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Alahram | Central Library | Central Library | First floor | 28/04/2009 | 225.00 | 364 | 11 | 8 | 658.802 HOO | 000016009 | 15/07/2025 | 16/12/2018 | Book - Borrowing | ||||||||
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 10/10/2010 | 4 | 658.802 HOO | 000025171 | 15/07/2025 | 03/12/2012 | NB - Book (Non borrowing) | |||||||||||
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 10/10/2010 | 8 | 52 | 658.802 HOO | 000025182 | 15/07/2025 | 11/12/2018 | Book - Borrowing | ||||||||||
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 10/10/2010 | 13 | 56 | 658.802 HOO | 000025194 | 15/07/2025 | 21/10/2018 | Book - Borrowing | ||||||||||
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 10/10/2010 | 10 | 16 | 658.802 HOO | 000025184 | 23/05/2024 | 24/11/2014 | Book - Borrowing | Lost In Inventory_2015-8-23 | |||||||||
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 10/10/2010 | 13 | 78 | 658.802 HOO | 000025197 | 15/07/2025 | 11/12/2018 | Book - Borrowing | ||||||||||
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 10/10/2010 | 13 | 76 | 658.802 HOO | 000025160 | 15/07/2025 | 17/12/2017 | Book - Borrowing | ||||||||||
| Lost and Paid For | Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 02/11/2011 | 440.00 | 12 | 69 | 658.802 HOO | 000025572 | 04/01/2022 | 04/01/2022 | Book - Borrowing | 28/05/2024 | 550.00 | ||||||
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 02/11/2011 | 6 | 39 | 658.802 HOO | 000025557 | 15/07/2025 | 09/11/2022 | Book - Borrowing |