Total relationship marketing : (Record no. 11083)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01164cam a22002775a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2630439 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151029105543.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 990311s2008 enka frb 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750686332 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780750686334 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | EG-ScBUE |
| Language of cataloging | eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 |
| Edition number | 22 |
| Item number | GUM |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gummesson, Evert, |
| Dates associated with a name | 1936- |
| 9 (RLIN) | 4128 |
| 245 10 - TITLE STATEMENT | |
| Title | Total relationship marketing : |
| Remainder of title | marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs ... / |
| Statement of responsibility, etc | Evert Gummesson. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Oxford ; |
| -- | Burlington : |
| Name of publisher, distributor, etc | Butterworth-Heinemann / Elsevier, |
| Date of publication, distribution, etc | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 376 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm / |
| 500 ## - GENERAL NOTE | |
| General note | Index : p. 365-376.<br/> |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Bibliography : p. 345-363.<br/> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Relationship marketing. |
| 9 (RLIN) | 4129 |
| Source of heading or term | BUEsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 3301 |
| General subdivision | Management. |
| Source of heading or term | BUEsh |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Source of heading or term | BUEsh |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Resource For college | BAEPS, Business Administration |
| Arrived date list | June2015 |
| -- | October2015 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book - Borrowing |
| Withdrawn status | Item status | Source of classification or shelving scheme | Damaged status | Not for loan | Vendor | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type | Total Renewals | Cost, normal purchase price | Serial Enumeration / chronology | Cost, replacement price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 17/03/2009 | 1 | 658.812 GUM | 000015676 | 15/07/2025 | 01/02/2010 | Book - Borrowing | |||||||||
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 17/03/2009 | 2 | 658.812 GUM | 000015674 | 15/07/2025 | 24/10/2016 | Book - Borrowing | 1 | ||||||||
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 17/03/2009 | 6 | 658.812 GUM | 000015673 | 15/07/2025 | 31/10/2016 | Book - Borrowing | |||||||||
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 17/03/2009 | 2 | 658.812 GUM | 000015677 | 15/07/2025 | 25/05/2010 | Book - Borrowing | |||||||||
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 17/03/2009 | 4 | 658.812 GUM | 000015678 | 15/07/2025 | 24/04/2018 | Book - Borrowing | 1 | ||||||||
| Dewey Decimal Classification | Central Library | Central Library | First floor | 22/03/2009 | 658.812 GUM | 000015675 | 15/07/2025 | NB - Book (Non borrowing) | ||||||||||||
| Dewey Decimal Classification | Alahram | Central Library | Central Library | First floor | 23/04/2009 | 5 | 658.812 GUM | 000015986 | 15/07/2025 | 29/10/2016 | Book - Borrowing | 4 | 239.50 | 364 | ||||||
| Dewey Decimal Classification | Central Library | Central Library | First floor | 01/07/2015 | Purchase | 658.812 GUM | 000039324 | 15/07/2025 | Book - Borrowing | 320.00 | 1091 | 400.00 |