Online marketing : (Record no. 10964)

MARC details
000 -LEADER
fixed length control field 01277cam a22003377a 4500
001 - CONTROL NUMBER
control field 14852038
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20071218081150.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070516s2007 enka b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2007297157
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA673956
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 013541083
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0199265852 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199265855 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm71238459
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)71238459
040 ## - CATALOGING SOURCE
Original cataloging agency UKM
Transcribing agency UKM
Modifying agency BWKUK
-- YDXCP
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .G39 2007
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Edition number 22
Item number GAY
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Gay, Richard.
245 10 - TITLE STATEMENT
Title Online marketing :
Remainder of title a customer-led approach /
Statement of responsibility, etc Richard Gay, Alan Charlesworth, Rita Esen.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford ;
-- New York :
Name of publisher, distributor, etc Oxford University Press,
Date of publication, distribution, etc 2007.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 538 p. :
Other physical details col. ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Charlesworth, Alan,
Dates associated with a name 1956-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Esen, Rita.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book - Borrowing
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Koha item type
    Dewey Decimal Classification     Alahram Central Library Central Library First floor 26/02/2009   292.00 349 6 10 658.872 GAY 000014948 15/07/2025 29/09/2022 Book - Borrowing

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