Creative Strategy in Direct Marketing / (Record no. 10635)

MARC details
000 -LEADER
fixed length control field 01012cam a2200277 a 4500
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
-- 10635
001 - CONTROL NUMBER
control field 4962529
005 - DATE AND TIME OF LATEST TRANSACTION
control field 19980312160224.9
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 970508s1998 ilua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 97021652
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 084423172X
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.126
Item number .J66 1998
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84
Edition number 21
Item number JON
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jones, Susan K.,
Dates associated with a name 1949-
245 10 - TITLE STATEMENT
Title Creative Strategy in Direct Marketing /
Statement of responsibility, etc Susan K. Jones.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Lincolnwood, Ill. :
Name of publisher, distributor, etc NTC Business Books,
Date of publication, distribution, etc c1998.
300 ## - PHYSICAL DESCRIPTION
Extent x, 502 p. :
Other physical details ill. ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note foreword by Bob Stone
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Direct marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book - Borrowing
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Alahram Central Library Central Library First floor 03/02/2009   186.80 6385   658.84 JON 000014485 15/07/2025 Book - Borrowing

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