Marketing Research : (Record no. 10506)

MARC details
000 -LEADER
fixed length control field 01023cam a22002898a 4500
001 - CONTROL NUMBER
control field 12985853
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201128013501.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 021030s2006 nyu |rb 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273695304
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273695301
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .M29 2003b
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Edition number 22
Item number MAL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
9 (RLIN) 20889
245 10 - TITLE STATEMENT
Title Marketing Research :
Remainder of title An Applied Approach /
Statement of responsibility, etc Naresh K. Malhotra & David F, Birks
250 ## - EDITION STATEMENT
Edition statement Rev. 2nd European ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Prentice Hall, 2006
Date of publication, distribution, etc 2006
300 ## - PHYSICAL DESCRIPTION
Extent 753 p. :
Other physical details ill. ;
Dimensions 25 cm. +
Accompanying material 1 CD-ROM (3/4 in.)
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
9 (RLIN) 20890
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
General subdivision Methodology.
9 (RLIN) 20891
653 ## - INDEX TERM--UNCONTROLLED
Resource For college
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 1896
Personal name Birks, David F.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book - Borrowing
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Koha item type
    Dewey Decimal Classification     Alahram Central Library Central Library First floor 28/01/2009   289.70 6481 8 21 658.83 MAL 000014431 15/07/2025 28/11/2017 Book - Borrowing
    Dewey Decimal Classification       Central Library Central Library First floor 03/11/2010           658.83 MAL 000022496 24/08/2022   CD | DVD - With book

© BUE Library 2020