Advertising and promotion : (Record no. 10216)

MARC details
000 -LEADER
fixed length control field 00948nac a22002771u 4500
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
-- 10216
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 081016t xxu||||| |||| 00| 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 010032919
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071284400 :
028 ## - PUBLISHER NUMBER
Source www.bl.uk
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number BEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name George E. Belch.
245 ## - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc George E. Belch & Michael A. Belch.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
Remainder of edition statement International ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill/Irwin ,2009.
Date of publication, distribution, etc C2009.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 838 p.:
Other physical details col. ill. ;
Dimensions 28 cm.
490 ## - Series Statement
Series statement The McGraw-Hill/Irwin series in marketing
500 ## - GENERAL NOTE
General note Distributer: Bacca.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Michael Belch.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 622
Personal name Belch, Michael A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book - Borrowing
Call number prefix 659.1 BEL
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Koha item type Materials specified (bound volume or other part) Cost, normal purchase price Cost, replacement price Checked out
    Dewey Decimal Classification       Central Library Central Library First floor 16/10/2008   19 33 659.1 BEL 000022784 15/07/2025 04/10/2018 Book - Borrowing        
    Dewey Decimal Classification       Central Library Central Library First floor 16/10/2008 Purchase 9 50 659.1 BEL 000014044 15/07/2025 02/11/2014 Book - Borrowing        
    Dewey Decimal Classification       Central Library Central Library First floor 16/10/2008 Purchase 13 68 659.1 BEL 000014045 15/07/2025 10/05/2018 Book - Borrowing        
    Dewey Decimal Classification       Central Library Central Library First floor 16/10/2008 Purchase 14 19 659.1 BEL 000014047 15/07/2025 13/12/2011 Book - Borrowing        
  Lost Dewey Decimal Classification       Central Library Central Library First floor 16/10/2008 Purchase 6 8 659.1 BEL 000014048 25/07/2010 08/10/2009 Book - Borrowing Lost In Inventory_2015-8-23      
    Dewey Decimal Classification       Central Library Central Library First floor 03/03/2009   7   659.1 BEL 000014046 15/07/2025 15/12/2011 NB - Book (Non borrowing)        
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 20/10/2009   14 28 659.1 BEL 000018309 15/07/2025 21/10/2018 Book - Borrowing        
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 20/10/2009   10 22 659.1 BEL 000018314 15/07/2025 14/10/2014 Book - Borrowing        
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 25/10/2010   11 30 659.1 BEL 000021941 15/07/2025 10/11/2018 Book - Borrowing   210.00 262.50  
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 25/10/2010   8 49 659.1 BEL 000021942 15/07/2025 24/10/2015 Book - Borrowing        
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 25/10/2010   2 3 659.1 BEL 000021943 08/03/2011 08/03/2011 Book - Borrowing       16/04/2015
    Dewey Decimal Classification     Donation-Gift Central Library Central Library First floor 11/06/2018 Donation     659.1 BEL 000043437 15/07/2025   Book - Borrowing        

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