Marketing fundamentals, 2007-2008/

Lancaster, Geoffrey,

Marketing fundamentals, 2007-2008/ Geoff Lancaster and Frank Withey and the Chartered Institute of Marketing. - Oxford ; Boston : Butterworth-Heinemann,2007 2007 - 392 p. : 30 cm. ill. ; - The official CIM coursebook series .

Includes index. distributer: Baccah

catalogued by: wessam

9780750685467


Chartered Institute of Marketing--Examinations


Marketing--Examinations--Great Britain--Study guides.

658.80076 / LAN