Marketing research : an international approach /

Schmidt, Marcus,

Marketing research : an international approach / an international approach / Marcus J. Schmidt, Svend Hollensen. - Harlow, England ; New York : Prentice Hall/Financial Times,2006 c2006. - xiv, 613 p. : ill. ; 25 cm.

Distributer: Al-Ahram

Includes bibliographical references and index.

Catalogued by: Sara

0273646354 (alk. paper) 9780273646358

2005058927


Marketing research--Methodology.
Export marketing--Research--Methodology.

658.84 / SCH

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