Market-based management :
Best, Roger J.
Market-based management : strategies for growing customer value and profitability / Roger J. Best. - 4th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall,2005 2005. - xxii, 506 p. : ill. ; 24 cm.
distributer: Al-Ahram
Includes bibliographical references and index.
catalogued by: wessam
0131469568
2004040085
Marketing--Management.
658.8 / BES
Market-based management : strategies for growing customer value and profitability / Roger J. Best. - 4th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall,2005 2005. - xxii, 506 p. : ill. ; 24 cm.
distributer: Al-Ahram
Includes bibliographical references and index.
catalogued by: wessam
0131469568
2004040085
Marketing--Management.
658.8 / BES