Principles of Marketing /

Kotler, Philip.

Principles of Marketing / Philip Kotler, Gary Armstrong. - 8th ed. - Upper Saddle River : Prentice Hall International , c.1999. - 1 v. (various pagings) : col. ill. ; 29 cm.

Appendix Indexes. Glossary.

Includes bibliographical references.


System requirements for accompanying computer disc: Windows 95.

9780130961907

0130961906 [International ed.]

98003761


Marketing.
Marketing----Management.



658.8 / KOT