Formulation, implementation, and control of competitive strategy /

Pearce, John A.

Formulation, implementation, and control of competitive strategy / John A. Pearce II, Richard B. Robinson, Jr. - 5th ed. - Burr Ridge, Ill. : Irwin, 1994. - xxiii, 418 p. : ill. ; 23 cm.

Includes bibliographical references and index.

0256126348

93027423


Strategic planning.
Strategic planning--Case studies.

658.4012 / P3591