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Social media campaigns : strategies for public relations and marketing /

Kim, Carolyn Mae,

Social media campaigns : strategies for public relations and marketing / Carolyn Mae Kim, Matthew Prince. - Third edition - 262 pages : illustrations (black and white) ; 23 cm

Previous edition: published as by Carolyn Mae Kim, Matthew Prince. 2021.

Includes bibliographical references and index.

ISBN: 9781032802510

Subjects--Topical Terms:
Internet in public relations.
Internet marketing.
Social media.

Subjects--Index Terms:

Index Terms--Genre/Form: --Reading book

Dewey Class. No.: 658.872 / KIM

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