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Richardson, Vernon J.,

Introduction to business analytics / Vernon J. Richardson, University of Arkansas, Baruch College, Marcia Weidenmier Watson, Trinity University. - 1 volume (various pagings) : illustrations ; 26 cm

Includes appendix.


Includes bibliographical references and index.

"Focus on Building Skills with Excel, Tableau, and Power BI. Students learn how to conduct business analytics using Excel, Tableau, and Power BI-three software tools that are widely used by businesses today. Focus on Building Critical Thinking Skills. From learning to ask the right questions to interpreting and presenting results, Introduction to Business Analytics fosters critical thinking and develops business analysis skills. It teaches students how to use descriptive, diagnostic, predictive, prescriptive, and advanced analytics to answer the following business questions"--

ISBN: 9781266189142 1266189149

Subjects--Topical Terms:
Business intelligence--Juvenile literature.
Business planning--Juvenile literature.
Strategic planning--Juvenile literature.
Big data--Juvenile literature.

Index Terms--Genre/Form: --Reading book

Dewey Class. No.: 658.4012 / RIC