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Services marketing : people, technology, strategy /

Wirtz, Jochen,

Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock. - Eighth edition. - xvii, 783 pages : illustrations ; 28 cm

Includes index. Includes glossary.

ISBN: 9781944659011 (pbk.)

Subjects--Topical Terms:
Marketing--Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.

Subjects--Index Terms:

Index Terms--Genre/Form: --Reading book

Dewey Class. No.: 658.8 / WIR

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