Digital marketing analytics : making sense of consumer data in a digital world /

Hemann, Chuck,

Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann, Ken Burbary ; foreword by Jeremiah Owyang. - Second edition. First impression. - xviii, 252 pages ; 24 cm

Includes bibliographical references and index.

9789353430191


Internet marketing
Digital media.
Social media.
Marketing--Management.

658.87 / HEM

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