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Strategic brand management /

Elliott, Richard H.,

Strategic brand management / Richard Rosenbaum-Elliott, Larry Percy, & Simon Pervan. - Fourth edition. - xi, 354 pages ; 25 cm

Includes bibliographical references and index.

ISBN: 9780198797807 (paperback)

Subjects--Topical Terms:
Product management.
Brand name products.
Strategic planning.

Subjects--Index Terms:

Dewey Class. No.: 658.827 / ELL

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