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Consumer behavior /

Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Joseph Wisenbilt. - 12th ed., Global ed. - Harlow : Pearson Education Limited, c.2019. - 508 p. : ill. (col.) ; 28 cm.

Previous edition: Boston: Pearson, 2015.

Includes bibliographical references and index.

ISBN: 9781292269245 (pbk.) 1292269243 (pbk.)

Nat. Bib. No.: GBB909054 bnb

Nat. Bib. Agency Control No.: 019210148 Uk

Subjects--Topical Terms:
Consumer behavior.
Motivation research (Marketing)

Subjects--Geographic Terms:

Subjects--Index Terms:

Index Terms--Genre/Form: --Text book

Dewey Class. No.: 658.8342 / SCH

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