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Consumer behavior :

Solomon, Michael R.

Consumer behavior : buying, having, and being / Michael R. Solomon. - 12th ed., Global ed. - Harlow : Pearson Education, c.2018. - 623 p. : ill. (col.) ; 28 cm.

Includes bibliographical references and index.

ISBN: 9781292153100 (pbk.) 1292153105 (pbk.)

Nat. Bib. No.: GBB771580 bnb

Nat. Bib. Agency Control No.: 018312967 Uk

Subjects--Topical Terms:
Consumer behavior.
Market surveys.

Subjects--Geographic Terms:

Subjects--Index Terms:

Index Terms--Genre/Form: --Reading book

Dewey Class. No.: 658.8342 / SOL

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